Renew Playing House and No one gets hurt

Dear Universal Executives

My name is Marie Jones and I am in that much maligned “over 40” age group of women. You see Universal Executives contrary to popular belief women like me actually count for something. Just a few examples below:

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. Women account for 85% of all consumer purchases including everything from autos to health care. (Nielsen.com)

  • Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman
  • Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. – MassMutual Financial Group–2007
  • Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. – Demographics by Mark Miller

I say this not to pat my “non teenager” group on the back but to wonder what you’re thinking by not renewing Playing House yet.  I’ve seen every episode of Playing House at a Playing House party. This is a party where women of a certain age get together, have cocktails, laugh, watch Playing House and then talk about silly things like the new cars we’re buying or the vacations we just purchased.

I mention this because yours is a business run by, for and with the holy grail of advertising dollars as your lodestar.  So I wonder why you haven’t renewed a show that uplifts women, empowers women, celebrates friendship between women and that women seem to really like, the same women that account for 85% of all consumer purchases.

Now I was hardly an economics major in college or grad school so if anyone can explain this to me I’d appreciate it. In the meantime I’ll be spending my share of the 15 trillion dollars women spend annually on companies smart enough to advertise on a network that makes good choices.

Please Renew Playing House

Marie Jones

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